Remember fruit on the bottom yogurt?
Sure, but fruit bottom vegetable top? That sounds fake. Don’t worry. It is.
For one of our 24-hour albums, we imagined a sponsorship to parody today’s endless stream of ad-supported content.
The premise was revolting and silly.
To make it plausible, our ads had to find the logic for such an odd product.
After so many generations running a family business, of course, Astro would understand child-rearing. They’d know how hard it is to get kids to eat vegetables. Could getting to the fruit at the bottom of a yogurt container be an incentive to eat through the vegetables at the top of it?
What about the busy, health-conscious consumer? Maybe fruit bottom vegetable top is the all-in-one, nutritional snack for them.
Making it feel real
Inspired by Astro’s iconic packaging, I used AI to generate the appropriate clusters of fruits and vegetables and designed a banner for our Bandcamp site.
We punctuated the album with ads the way listeners are used to a podcast being interrupted. Some people were even convinced we’d picked up a real sponsor until they heard the flavours…
…as it turns out, eggplant peach yogurt is actually super delicious.
Who’d have thought?
